Integrated Marketing Campaigns
Designed to Attract New Customers to Your Brand
Reaching your audience across multiple platforms and channels takes a high level of strategy, impactful creative and steadfast execution. Working together, we’ll determine the best approach to reach your audience and develop a creative marketing campaign that reflects your brand and activates your audiences to support your goals.
Our Integrated Marketing Campaign Services
Campaign Strategy
Our multidisciplinary team will help you set goals, understand audience insights and competitive advantages, determine marketing channels and create a strategy that achieves those goals. Campaign strategy development often includes paid advertising, media plans, online customer journeys, timelines and budget.
Media Services
The majority of successful campaigns leverage paid media to beat the competition. Reaching the right audience and making impressions is the most critical component of your campaign’s success, which is why we have ample experience planning, buying, placing and managing digital and traditional media in-house.
Creative Concept Development
Effective ad campaigns are built around a single, compelling concept that reflects your brand personality and works to achieve your goals. With BBR, you can expect an original B2C campaign that separates you from the competition, resonates with your audience and compels them to take action.
Campaign Production & Implementation
For maximum impact of your integrated marketing campaign, seamless execution is essential. From social media, TV and radio to out-of-home, digital ads, landing pages and more, we provide timely production and implementation across all channels for the duration of your campaign.
Landing Page Development
So where do all your leads go? We believe the destination is just as important as the journey, which is why we work to keep the customer’s journey top-of-mind as we develop new landing pages and/or edit existing web pages with optimized content and a clear call to action. A properly utilized landing page is a great campaign tracking mechanism.
Performance Monitoring & Reporting
During your campaign run, we’ll monitor and optimize every ad to produce better conversions and increased ROI. You’ll also get access to a live dashboard to see your results in real time. After all, results are what campaigns are built for!
Our Step-By-Step Process
Marketing is nearly impossible when you’re going at it alone. That’s why our workflow prioritizes collaboration between our team and yours. With a dedicated team of experts focused on your brand, marketing in a silo is a thing of the past.
Discovery & Research
What does success look like for your campaign? Is your target audience identified? Are your competitors active in the marketplace? These are some of the elements of discovery that we will dive into together in order to build a strong foundation for your campaign.
Strategy & Concept Development
Driven by our marketing specialists, this step is a critical component in your campaign's success as we work to establish the creative angle and approach for your campaign. Here, we define core messaging, design concepts and outline channels and tactics to not only reach your target audience, but make an impact, too!
Campaign Production & Implementation
Once a creative concept has been selected, we get to work — this is where the magic happens! Our designers ensure your assets are carefully crafted to fit the specifications of your selected channels and once completed, we place in-platform and officially launch your campaign.
Campaign Performance Management
Your investment is important to us, which is why our team monitors your campaign performance throughout its duration. Our custom dashboards help to see performance in real-time and provide valuable insights to strategic adjustments that may need to be made along the way to truly optimize and maximize your results.
Step 1: Discovery & Research
Discovery & Research
What does success look like for your campaign? Is your target audience identified? Are your competitors active in the marketplace? These are some of the elements of discovery that we will dive into together in order to build a strong foundation for your campaign.
Step 2: Strategy & Planning
Strategy & Planning
Here we define the channels and tactics to reach your target audience. Driven by our marketing specialists, this is a critical component in your campaign’s success as alignment and planning will save time and resources down the road.
Step 3: Creative Concept Development
Creative Concept Development
What’s the “big idea?” Our creatives and strategic marketers will work to establish the creative angle and approach for your campaign. This is the overarching theme that will be conveyed throughout all of your campaign elements. Who doesn’t love a good moodboard, too, right?
Step 4: Campaign Production & Implementation
Campaign Production & Implementation
Once a creative concept has been selected, we get to work — this is where the magic happens! Our designers ensure your assets are carefully crafted to fit the specifications of your selected channels and once completed, we place in-platform and officially launch your campaign.
Step 5: Campaign Performance Management
Campaign Performance Management
Your investment is important to us, which is why our team monitors your campaign performance throughout its duration. Our custom dashboards help to see performance in real-time and provide valuable insights to strategic adjustments that may need to be made along the way to truly optimize and maximize your results.
FAQs
What types of campaigns does BBR support?
BBR has extensive experience in campaigns that acquire new customers and:
- Drive Leads
- Increase Sales
- Create Brand Awareness
- Market Promotions
- Recruit Staff Members
- Launch New Products
…all of which generate results for you!
How do you determine the best strategy for integrated marketing campaigns?
Understanding your business goals and objectives comes first. From there, we use a multi-channel approach and only select the best strategies in order for you to achieve results. Strategies are built upon knowledge gathered through audience research, competitor insights and years of professional experience developing and executing successful campaigns.
How long does it take to get a creative marketing campaign developed and running?
From cost estimate to launch, our marketing campaigns typically take 8-10 weeks to complete. Of course, this timeline is subject to change depending on timeliness of return of requested materials, calendar availability for discovery sessions and clarity of feedback.
What’s the typical investment for an integrated campaign?
The investment for an integrated campaign, also known as a multi-channel campaign, varies depending on the strategy and supporting media plan developed to accomplish your goals. At BBR, we’ve created and managed local, regional and national campaigns for over 26 years, ranging anywhere from $35,000 to $1M+. All of our clients, regardless of size or budget, deserve and receive the same level of quality and service from BBR. This is a core value that we’ve maintained since the beginning. Every creative campaign and marketing strategy developed at BBR will be reflective of our team’s best work, always.
If you’re looking for ongoing marketing support that may not be tied directly to a campaign, you could benefit from our Account Support & Strategic Marketing Services.
Once my campaign is developed, do I own the assets created by BBR?
All campaigns, trademarks, slogans, artwork, written materials or other material that are subject to copyright, trademark, patent or similar protection produced by BBR are the property of our clients, provided all fees and costs associated with creating have been paid.
When showcasing work, permission will be sought from clients for the use of quotes and results of projects to feature as case studies on our website, other promotional materials or presentations.
Featured Case Study
Ochsner Lafayette General Move Forward Campaign
Healthcare
Ochsner Lafayette General (formerly known as Lafayette General Health) needed a brand awareness campaign that highlighted the capabilities of their new dedicated orthopedic hospital. By combining immersive storytelling, digital marketing and traditional advertising, our team created an award-winning, multi-channel marketing campaign that put the system’s orthopedic facility on the map.
Don’t Just Take Our Word For It
See what our partners are saying about us.
“BBR’s media department, with little notice, pulled together a statewide strategy plan that was approved with no changes and then implemented flawlessly. Their ability to handle this large, fast-paced account demonstrates their capacity and knowledge of media–and the impact it can have when placed appropriately.”
“Not only does the team at BBR know the market, but they use analytics to confirm their suspicions. They are experienced but also use science and data to make media buying decisions. They have tools in place that would be time-consuming and cost-prohibitive for my team to manage. Having a media buyer we can trust has really helped us meet our marketing goals. BBR uses analytics to track what we buy and can quickly pivot to boost tactics that are working and let go of those that aren’t yielding results.”
Let’s chat. We’d love to help.
"*" indicates required fields