Media Services
Saving You Time and Money With Strategic Media Buying
Navigating the complex world of media buying requires a detailed understanding of the industry. Our media services team has nearly 50 years of combined experience in building & managing strategic media plans, maintaining media representative relationships and ensuring you’re getting noticed when it matters most.
Our Media Services
Media Planning
A paid media buy is only as good as its plan. From audience & market research to channel strategy, our strategic approach to media planning means your message never misses the mark.
Target Audience & Market Research
Reach the right people with data-driven market research that highlights the nuances of your audience so your targeting is always on point.
Digital Media Buying
Ensure your brand is top of mind while your audience browses online with strategic placements across the web. From social media to search engines, OTT, display and more, our in-house team ensures multiple touch points that stop the scroll and drive engagement.
Traditional Media Buying
Billboards and TV and Radio, oh my! Reach your audience even when they’re away from their phones with strategic traditional media placements. Our expert buyers have valuable working relationships with sales reps across the country, ensuring you get the most for your money in traditional media outlets.
Performance Dashboard & Reporting
By comparing and analyzing data, we’ll monitor your campaign performance and make adjustments to produce better conversions and increased ROAS. We provide you with a live dashboard to see your results in real time, too!
Our Step-By-Step Process
Time is money, and we’re here to save yours. Our team has a long history of doing this well with experienced in-house media buyers and strong relationships forged over the years. Check out our workflow below to understand how we work.
Discover & Audit
We start by determining your goals and defining KPIs based on what success looks like to you - more phone calls, email inquiries, product sales, you name it. From there, we analyze your current scenario and create a detailed roadmap to the strategies that should be implemented to achieve your desired goals and media objectives.
Budget & Strategize
Your dollars can be allocated toward a multitude of media options, which is why budget is the most important metric to leverage against strategy. During this phase, our team works diligently to identify the strategy that will achieve your goals within your budget. Our approach is: (Your Goals) + (Budget) = strategy.
Go Live
Once budget and strategy have been established and approved, accounts are set up and configured, then it’s go time! Creative assets are collected, insertion orders are issued for accurate placement and measurements and monitoring are conducted.
Review, Refine, Repeat
Throughout your media run, you can count on us to track and provide reporting on budget, goals, broadcast make-goods and digital optimizations. We also provide full access to a live dashboard for real-time view of digital placement performance.
Step 1: Discover & Audit
Discover & Audit
We start by determining your goals and defining KPIs based on what success looks like to you – more phone calls, email inquiries, product sales, you name it. From there, we analyze your current scenario and create a detailed roadmap to the strategies that should be implemented to achieve your desired goals and media objectives.
Step 2: Budget & Strategize
Budget & Strategize
Your dollars can be allocated toward a multitude of media options, which is why budget is the most important metric to leverage against strategy. During this phase, our team works diligently to identify the strategy that will achieve your goals within your budget. Our approach is: (Your Goals) + (Budget) = strategy.
Step 3: Go Live
Go Live
Once budget and strategy have been established and approved, accounts are set up and configured, then it’s go time! Creative assets are collected, insertion orders are issued for accurate placement and measurements and monitoring are conducted.
Step 4: Review, Refine, Repeat
Review, Refine, Repeat
Throughout your media run, you can count on us to track and provide reporting on budget, goals, broadcast make-goods and digital optimizations. We also provide full access to a live dashboard for real-time view of digital placement performance.
FAQs
What is the value of a dedicated media buying team?
Simply put, professional media buyers know the industry. They are familiar with going rates, remain abreast on media trends and maintain valuable working relationships with sales reps. Their daily involvement ensures media is secured in a timely manner and that no lucrative placement opportunities are missed. Utilizing BBR’s Media Services ensures results are achieved while freeing up your own personnel resources.
How will you develop a paid media plan tailored to my business goals and target audience?
First, we conduct extensive research of your company, the product(s) and service(s) you provide and the target audience the message needs to be directed to in order to accomplish your goals. We then review all mediums that comply with the parameter to ensure maximum exposure. Selections are made based upon 20+ years of team experience along with your budget and potential viewers fitting your audience profiles. Once medium selections are confirmed, a paid media plan and strategy are developed and presented in the form of a comprehensive schedule and rationale.
How do you identify the most suitable media channels for my target audience?
Our media buyers help to isolate your key customers and target them through the most appropriate media outlets possible. Utilizing specific demographic and psychographic criteria, we ensure that your message reaches the most desired audience possible while also meeting your budget.
How do you track and report on the effectiveness of media spend?
Your investment is important to us, which is why our team is dedicated throughout the course of your media run to ensure all placements are running accordingly and make-goods are secured as warranted. Our team assesses your ads on a regular basis with adjustments made as needed to achieve the greatest level of success with the best-performing mediums. Analytics are also evaluated each month then put into a comprehensive report and communicated in a face-to-face meeting with our team.
Featured Media Services Case Study
Red Beans & Rice Campaign
FOOD & BEVERAGE
BBR developed a unique brand partnership with Camellia Beans and Cajun Country Rice to generate brand awareness and ultimately encourage the purchase of ingredients for cooking this Louisiana tradition. Through our integrated campaign, Red Beans & Rice Mondays garnered nearly four million digital impressions, reached an audience of 241 million in PR efforts and resulted in a generous donation of 100,000 meals to local food banks.
Don’t Just Take Our Word For It
See what our partners are saying about us.
“Not only does the team at BBR know the market, but they use analytics to confirm their suspicions. They are experienced but also use science and data to make media buying decisions. They have tools in place that would be time consuming and cost prohibitive for my team to manage. Having a media buyer we can trust has really helped us meet our marketing goals. BBR uses analytics to track what we buy and can quickly pivot to boost tactics that are working and let go of those that aren’t yielding results.”
“I’ve worked with a great many agencies over my 36-year career in the broadcast business and can tell you that the BBR team ranks amongst the top. I’ve had the great pleasure of working with Monica, Laurie and the BBR team for many years. Their knowledge of our products and offerings is impressive; their professionalism is unmatched when it comes to returning calls, emails and negotiating campaigns on behalf of their clients which is achieved through great attention to detail and respectfulness. BBR Creative’s accounting team is always on top of invoicing and I truly enjoy my partnership with this team.”
Let’s chat. We’d love to help.
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