Home Bank “We’re Really Cookin’ in Crowley”
with acquisition grand opening event

CHALLENGE:
Home Bank made its first out-of-market acquisition with an established building and loan bank in Crowley in early 2008. Home Bank needed to incorporate its brand into the market while considering the acquired bank’s existing clients.

STRATEGY:
Recognizing that the Crowley branch’s demographic consisted of long-time customers whose cultural links included a connection to the French language and food, BBR created a public event and messaging in conjunction with a media campaign to attract customers and goodwill toward the new bank. The “We’re Really Cookin’ in Crowley” event included a series of chefs providing on-site demonstrations, a French/Cajun band and a French comedian.

POSITIVE OUTCOME:
In addition to planning, branding and preparing for the event, BBR wrote talking points and coordinated the Home Bank staff’s customer relationships. Local media attended the event, which generated more than 600 attendees, and post-event materials ran, allowing for a smooth integration of long-time customers into their new bank.

PHOTO GALLERY:
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