Cox Community Outreach brings “Digital Days” to six parishes

CHALLENGE:
Cox had a new array of products and entertainment capabilities to introduce to the local market. New digital products such as DVR and OnDEMAND required changes to services and equipment, plus Cox was preparing for a change in channel lineup. In addition to the confusion of a channel lineup change, there was a cost increase to customers.

STRATEGY:
To demonstrate and communicate the value generated from the new products and channel lineup change, BBR created a series of public relations events and strategies to allow community members to have hands-on experience with the new products and services. Seven events were created and implemented in six parishes, which allowed community members to stop by, test the technology with technicians and sign up for a flat-screen television giveaway. BBR promoted and created the event where registration, food and drink and promotional items were available.

POSITIVE OUTCOME:
The six-parish event series saw a steady flow of attendees, exposing the new technology and lineup to at least 1,000 customers and potential customers. In addition, the initial press conference, events and public relations support generated television coverage, media and print pickup regionally. Attendance for the series of Digital Days events exceeded expectations and, as a result of the events, many customers upgraded their services on site. In addition to branding, creating and implementing the Digital Days series, BBR distributed media packets to convey news and generated press coverage to share information about the changes with the community at large.

GALLERY OF SAMPLE WORK:
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