Southern Bar-B-Que

Project:
Corporate Branding

Components:
Label Design, Logo Update, Brand Enhancement and Corporate Collateral, External and Internal Signage, Tradeshow Exhibit, Vehicular Signage, Print, Television

Client:
Southern Bar-B-Que
Jennings, La.

Since 1957, Southern Bar-B-Que has remained a kitchen staple throughout Cajun Country. But the Jennings, La., company was in need of brand development and product enhancement that would bring the company into the 21st century. BBR rebranded Southern from the ground up, developing modern, eye-catching package design that would appeal not only to long-time customers but also to discerning first-time buyers. The integrated branding campaign relied on multiple media outlets including print, Web as well as radio and television spots. BBR also developed vehicle wraps and tradeshow booths that allow Southern to stand apart from the competition — whether on store shelves or on the road.

The Southern Bar-B-Que corporate branding initiative gave a fresh look to a company with decades of culinary history and established wider market appeal through improved package design and advertising.