Our Lady of Lourdes Neurology Campaign
Project:
The Brainpower of Acadiana
Components:
Outdoor, TV, Print
Client:
Our Lady of Lourdes Regional Medical Center
Lafayette, La.
With a team of more than 100 specialized caregivers, seven diagnostic and treatment clinics and its fully certified Stroke Center of Excellence, Our Lady of Lourdes Regional Medical Center has become the region's leading provider of advanced neuromedical services. To increase patient awareness, BBR developed an integrated branding campaign that effectively communicated the comprehensiveness of Lourdes' neuromedical offerings.
Utilizing TV, print and outdoor messaging, BBR branded Lourdes the "Brainpower of Acadiana," an all-inclusive moniker that speaks to patients who require advanced treatment for a variety of neurological afflictions. The print ad described Lourdes' complete array of specialty treatment clinics — Adult ADD, ALS, Headache, Memory, Multiple Sclerosis, Muscular Dystrophy and Stroke — assuring patients that targeted treatment is within reach. Meanwhile, TV spots featured the clinics' specialized doctors and nurses, who described these targeted afflictions as well within their area of expertise.
The “Brainpower of Acadiana” campaign clearly targeted patients in need of advanced neruomedical services. Messaging made clear the clinics' respective offerings, while putting a face to the caregivers who devote their time and energy to providing unmatched medical services to the community.
Samples of print collateral and outdoor
Samples of Broadcast TV
