Dupré Logistics

Project:
Corporate Branding

Components:
Corporate Graphic Standards, Newsletter,
On-Hold Messaging, Website, Brochure Series,
Print Ads, Public Relations

Client:
Dupré Logistics
Lafayette, La.

Dupré Logistics, formerly known as Dupré Transport, made a name for itself as a Louisiana-based fuel transporter with service hubs throughout the Southeastern United States. But over the years, the company grew into a full-service provider with service offerings that include third-party logistics planning, strategic capacity solutions as well as its flagship fuel transportation segment. Dupré turned to BBR for a corporate rebranding that would not only exemplify the company’s full-service nature, but also solidify the company that would be renamed Dupré Logistics as a leader in safe strategic planning and implementation that saves both time and money.

Using the “Always forward thinking” tag, BBR launched an integrated branding campaign that clearly stated Dupré’s capabilities and safe service mantra to existing and potential clients. In what was a truly integrated branding initiative, BBR approached the project considering every aspect of the company. Following numerous meetings with the client, BBR identified and named each of the three business segments and developed copy and brochures that spoke to each market. BBR also developed a new website, corporate brochure, print advertisements and implemented a public relations strategy that netted Dupré placement in high-profile trade publications. For the campaign, BBR designed and outlined new company-wide graphic standards, refined the Dupré Logistics logo and revamped internal employee communication.

After a yearlong development phase, the partnership between BBR and Dupré Logistics successfully built a cohesive, integrated brand campaign, allowing the company room to grow.