Your brand is the personality of your organization. Your brand will determine your “likeability” factor and will influence and attract those clients and customers that have an affinity for the qualities you represent. BBR develops brand character for our clients through an integrated approach that involves all channels of communication.
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Project: The Brainpower of Acadiana
With a team of more than 100 specialized caregivers, seven diagnostic and treatment clinics and its fully certified Stroke Center of Excellence, Our Lady of Lourdes Regional Medical Center has become the region's leading provider of advanced neuromedical services. To increase patient awareness, BBR developed an integrated branding campaign that effectively communicated the comprehensiveness of Lourdes' neuromedical offerings.
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Project: The BELFOR Promise
Disasters, whether natural or man-made, are equal opportunity offenders. While physical losses often are apparent in the aftermath, more far-reaching effects — such as interruption of business continuity — can prove immeasurable. Disasters may be unpredictable, but if reaction is swift, damage needn't be permanent. That's where BELFOR comes in.
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Project: "I Am" Campaign
The Fitness Club at the Woman’s Center for Wellness in Baton Rouge, Louisiana, has strong loyalty and retention among current members. To motivate more women to join, BBR developed the “I Am” campaign, which used a variety of actual members — not models or actresses — to capitalize on the appeal of the club’s inclusive and supportive all-woman atmosphere.
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Project: Cox Digital Days
Cox had a new array of products that needed introduction to the local market including television lineup changes, new digital products and general service and equipment changes. So BBR spearheaded Digital Days, a two-day series of events staged in centralized locations across six towns. During each of the seven events, customers could make changes in their channel line-up, upgrade service and learn more about new digital products and special offers.
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Project: History Mystery Trivia Quest
Rather than using blitz advertising for traditional, one-way messages, BBR dedicated paid media to rolling out the History Mystery Trivia Quest. It was a community-wide game that captivated participants with trivia questions focused on events, landmarks and people from the last 100 years of Lafayette’s history.
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Project: Corporate Branding
Dupré turned to BBR for a corporate rebranding that would not only exemplify the company’s full-service nature, but also solidify the company that would be renamed Dupré Logistics as a leader in safe strategic planning and implementation that saves both time and money.
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Project: Multi-media Campaign
BBR developed a truly integrated branding strategy for CLIC that began with the development and implementation of a new corporate brand, followed by all forms of corporate collateral (sales literature, signage, etc.) and culminated with a consumer advertising campaign.
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Project: Multi-media Advertising Campaign
In an effort to create awareness in the Lafayette market for this unique retailer, BBR developed an integrated branding campaign that spoke directly to The Backpacker’s target — thrill-seeking, outdoor types who need a little adventure in their lives. Each element of the campaign implemented the “If you’ve got the guts, we’ve got the goods,” tag, solidifying The Backpacker’s position as an outfitter who shares its passion for the great outdoors.
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Project: Corporate Branding
BBR rebranded Southern from the ground up, developing modern, eye-catching package design that would appeal not only to long-time customers but also to discerning first-time buyers. The integrated branding campaign relied on multiple media outlets including print, Web as well as radio and television spots.
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