June 24, 2010

Lourdes Partners with BBR Creative to Position
Neuromedical Services

LAFAYETTE, LA — Our Lady of Lourdes Regional Medical Center recently partnered with BBR Creative to develop a neurology campaign with the goal of increasing patient awareness in both depth and breadth of understanding about the range of neuromedical services offered by Lourdes, as well as, the way that the individual diagnostic and treatment clinics worked together.

BBR branded Lourdes the “Brain Power of Acadiana,” which is an all-inclusive moniker that speaks to patients who require advanced treatment for a variety of neurological afflictions. The “Brain Power” theme allowed the communication methods to further describe Lourdes’ complete array of specialty treatment clinics: Adult ADD, ALS, Headache, Memory, Multiple Sclerosis, Muscular Dystrophy and Stroke. The campaign’s messages assured patients of the targeted treatment offerings while putting a face to the caregivers who devote their time and energy to providing these services. The ads described the services as centralized, with clinics, doctors and staff situated at one location. The campaign utilized a multimedia approach for the integrated campaign, crossing TV, print and outdoor mediums.

As a result of the campaign, Lourdes is now recognized as a comprehensive neuromedical care center. Another campaign outcome was an increase of patients, particularly those with top-of-mind awareness of the issues and Lourdes programs. Patients and potential patients gained a greater understanding of the range of neuromedical issues. From headaches to strokes, the campaign provided general education on the range of services and the types of services to direct patients to the correct physician. A byproduct of the campaign, at the time the campaign ran, was increased activity in the ER. The campaign created an elevated perception of the Lourdes brand in general and the neuromedical services in particular.

BBR has over 12 years of experience in corporate branding, marketing and advertising strategy, and creative implementation. Our multi-disciplinary team of strategists and creatives continually strives to build strong branding relationships between our clients and their consumers, always with the goal to increase sales and profits. For the complete picture of who BBR is and what we do, visit us at www.bbrcreative.com or contact Cherie Hebert at chebert@bbrcreative.com. 

PR Contact

For media inquiries or business development requests, please contact:

Andree Gonsoulin
Public Relations Director

agonsoulin@bbrcreative.com
phone: 337-233-1515