september 25, 2009

BBR Creative Expands Team with New Business Development Director
Tabor Theriot Joins Lafayette Advertising Firm

In early September, BBR Creative expanded its account service team with the addition of Tabor Theriot, a Lafayette, La., native and New York City transplant who joins the advertising and marketing agency as its business development director. In this position, Theriot will be responsible for generating new business leads and prospects in addition to communicating to potential clients the benefit-driven services provided by the award-winning agency.

“With a professional history underscored by high-profile account success stories, Tabor brings an outside perspective we are certain will benefit both BBR and its clients,” said Partner and Account Supervisor Cherie Hebert. “Tabor’s is a progressive, multi-faceted approach to new business development. And like the rest of our account service team, Tabor believes utilizing strategic, result-oriented tactics are the key to generating bottom-line results for clients.”

A St. Thomas More High School alumni and Loyola University mass communications graduate, Theriot began his career as a sales and advertising coordinator for New Orleans’ Scandinavia Inc. Following Hurricane Katrina in 2005, Theriot relocated to New York City where he worked as an account executive for JWT, servicing clients such as Macy’s and Royal Caribbean International. Most recently, Theriot served as new business development manager for New York-based kirshenbaum bond + partners. There, he identified business initiatives and provided added-value analysis, creating proposals for brands with budgets ranging from $1 million to $100 million.

“Tabor’s tenure at respected New York City agencies, coupled with his decision to bring that experience back to his hometown, sends an important message to the Acadiana community,” Hebert said. “He returns with critical insight gained from a much larger, competitive market.”

BBR Creative is a Lafayette, La., based advertising firm specializing in corporate branding, marketing and advertising strategy and creative implementation. Our multi-disciplinary team utilizes a strategic approach to problem solving to bridge the gap between our clients and their consumers. The agency has earned more than 200 national, regional and local awards for creative excellence and provides bottom-line results for its clients. For the complete picture of who BBR is, visit us at www.bbrcreative.com or contact Cherie Hebert at chebert@bbrcreative.com.

PR Contact

For media inquiries or business development requests, please contact:

Andree Gonsoulin
Public Relations Director

agonsoulin@bbrcreative.com
phone: 337-233-1515