July 21, 2009

Louisiana Children’s Health Insurance Program (LaCHIP) hires
BBR Creative for Campaign to Insure Louisiana’s Children

The Louisiana Department of Health and Hospitals LaCHIP has hired BBR Creative to lead its marketing, advertising and public relations efforts. As part of the partnership, Lafayette-based BBR Creative is driving and directing a campaign to promote the program to provide health insurance to children in the state of Louisiana.

LaCHIP and the LaCHIP Affordable Plan are both available to all children in the state of Louisiana whose families meet the income guidelines for coverage. The income amounts to qualify for coverage are different, and while LaCHIP is a no-cost program, the LaCHIP Affordable Plan requires a small monthly premium and co-pays for services. Louisiana children 18 or younger without health insurance can qualify for coverage through LaCHIP or the LaCHIP Affordable Plan to receive coverage for doctor’s visits, hospitalization, personal care services, therapy, prescriptions and immunizations.

“As mothers and as parents we know how much health insurance matters,” says BBR Creative Partner Cherie Hebert “Through this partnership with DHH we look forward to assisting those in need of coverage in our state in getting the insurance and thus the medical care they need.” With tens of thousands of Louisiana’s children going without health insurance each year, BBR Creative will create radio and television ads, public relations events and activity and rework the LaCHIP web site as part of the agency’s state contract. An integrated communications plan includes marketing, advertising, media buying, creative and public relations efforts for LaCHIP on a statewide level.

BBR Creative is a Lafayette, La. based advertising firm specializing in branding and integrated marketing. The creatively driven firm has more than 215 national, regional and local awards for creative excellence. The BBR team has been helping its clients define and deliver their respective brands to the market by designing marketing and advertising materials that speak to the intended audience in the most memorable way possible. For more information on BBR Creative, please visit www.bbrcreative.com.

PR Contact

For media inquiries or business development requests, please contact:

Andree Gonsoulin
Public Relations Director

agonsoulin@bbrcreative.com
phone: 337-233-1515