Bio

Mallory Sandlin

Digital Media Buyer
As Digital Media Buyer, Mallory is one of our key strategists for developing digital media advertising campaigns and initiatives. She makes prescriptive recommendations for placement channels, tracking and measurements in order to keep her client's campaigns and retainers on track for successful results. In tandem with her main responsibilities, Mallory also helps her team stay up to date with emerging technologies in the online advertising space. From process improvements to new approaches, she provides insights to help BBR as a whole better utilize digital media channels and tactics in service of our clients.
A graduate of the University of Louisiana at Lafayette with a B.S. in Marketing and minor in International Business, Mallory has put her education to work and continues to grow her craft. She has worked with notable brands such as Frito-Lay and TABASCO®, mapping out campaign strategies that drive success and make an impact for our clients and their businesses.
  • Cane River Pecan Company
  • Frito-Lay brands such as Lay’s, Doritos and more
  • I-49 Lafayette Connector
  • TABASCO®

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Joined BBR: 2016-2018, 2021

  • Digital marketing lead
  • Channel strategy
  • Digital performance analysis & insights

Marketing, Minor in International Business
University of Louisiana at Lafayette

  • Google Analytics Certification
  • Google Ads Video Certification
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Shopping Certification