Social Media Services
Meeting Your Customers Where They Are — Online
For many businesses, there’s not enough time or resources to keep social media profiles updated, active and thriving. That’s why we deliver big-picture planning, content development, monthly account management and best practice workshops to help your team hit the right audiences at the right time throughout the year.
Our Social Media Services
Content Planning Workshop
Sometimes the hardest part of social media is knowing what to say. In a two-hour workshop with our content writers, we’ll develop a list of content ideas while teaching your team how to do this in the future. If you need help developing creative assets to accompany your ideas, we also provide creative production as part of our ongoing services.
Best Practices & Execution Training
Not ready to outsource your social media management? We can train you and your staff on what to do, what not to do, and all the social media operations in between. This includes a two-hour session for your team members to learn the basics of social media management and a training document for them to reference moving forward.
Content Strategy
Collaborate with our pros to develop content categories, social media calendars and tactics that will help you grow closer to your audience — all while boosting brand recognition across platforms.
Creative Content Development
Through integrated campaigns and monthly organic posts, we use your goals as a roadmap to create visuals and written content that resonate with your followers. Our content planning calendars are useful for quickly referencing upcoming communications as well as balancing the output of your various content categories.
Profile & Community Management
Social algorithms are changing the way we appear in front of our audiences, making timely engagement more important than ever before. With our social media specialists working as an extension of your team, you can gain brand loyalists and provide support where needed through timely monitoring, posting and outreach.
Performance Analysis & Reporting
We make your investment count. Through BBR’s ongoing performance analysis and monthly reporting efforts, you can expect a detailed outline of health areas, opportunities for improvement and, most importantly, results.
Our Step-By-Step Process
Gone are the days of constantly checking notifications on your phone or researching the latest algorithm changes. Let our experienced strategists work on your behalf to drive engagement on every account. It’s what we do best!
Strategy & Planning
First we conduct an audit and evaluation of your brand — this includes an in-depth Q&A session with our social team as well as a competitor analysis. Together, we’ll then define your goals, determine your best-fit channels, identify your audiences and build creative strategies to suit.
Execute
Once you have your social strategy, templates and channels selected, the content creation and implementation work begins. Copy and graphics are developed, populated into your custom calendar and sent for feedback. Upon approval, everything is scheduled for publication!
Monitor & Report
Throughout your social run, you can count on us to track and provide in-depth reporting on goals, reach, engagement, budget (if you’re boosting) and content optimizations. We also provide access to a digital dashboard for a real-time view of social performance.
Step 1: Strategy & Planning
Strategy & Planning
First we conduct an audit and evaluation of your brand — this includes an in-depth Q&A session with our social team as well as a competitor analysis. Together, we’ll then define your goals, determine your best-fit channels, identify your audiences and build creative strategies to suit.
Step 2: Execute
Execute
Once you have your social strategy, templates and channels selected, the content creation and implementation work begins. Copy and graphics are developed, populated into your custom calendar and sent for feedback. Upon approval, everything is scheduled for publication!
Step 3: Monitor & Report
Monitor & Report
Throughout your social run, you can count on us to track and provide in-depth reporting on goals, reach, engagement, budget (if you’re boosting) and content optimizations. We also provide access to a digital dashboard for a real-time view of social performance.
FAQs
What is included in BBR’s monthly social media management services?
BBR offers ongoing social media support retainers in three tiers, which vary in investment depending on your number of active social channels and overall social strategy and goals. Our services include monthly content planning, content development, community management and a performance insights report provided monthly.
I’m interested in boosting my social posts — is that something BBR can do for me?
Short Answer: Yes!
Detailed Answer: We’ve found our greatest success in boosting (or paid social) when we work with our clients who use social media as a channel in their marketing ecosystem. This approach gives us greater visibility into your brand and also allows us to make data-driven decisions based on insights and engagement directly from all of your digital channels rather than utilizing your resources for a single-tactic approach.
How much should I be spending on my social ads?
A $500 minimum ad spend, depending on your goals, is encouraged during peak sales opportunities and activation periods.
Featured Case Study
VieMed Social Media Strategy & Monitoring
Healthcare
In 2020, VieMed, a respiratory care provider, had new social pages with little following, poor engagement, and were in the midst of scaling their in-house department. They engaged BBR to provide an outside perspective to redefine their social media marketing strategy, and through a team workshop, a new strategy was born to address VieMed’s multiple audiences. With a fresh graphic approach, BBR established a balance of content focused on education, employees, company culture and recruitment.
Don’t Just Take Our Word For It
See what our partners are saying about us.
“Social media has allowed us to stay engaged with our core audience – keeping us top of mind for our customers. Through Facebook posts, we are able to share the spirit of who we are as a company, have some fun with a character like MeeMaw and, of course, remind folks to stock their pantries with Cajun Country Rice.”
“It has been a pleasure having BBR as our social media partner. From their keen sense of creative development to their attention to every social detail, our social media presence has grown leaps and bounds resulting in an increased presence awareness not only for our brand but for our mission and cause.”
Let’s chat. We’d love to help.
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