Online Presence Management
Helping You Stand Out From Your Competition Online
With hundreds of ranking factors and a highly competitive digital landscape, it takes a blend of buzz-worthy content and technical finesse to be found on the web. Our online presence management services turn up the volume on your reach and help the right people find you.
Our Online Presence Services
Search Engine Optimization (SEO)
Combining technical updates with content best practices, we’ll help strengthen your website’s signal to gain attention from search engines and improve your rankings in search results, increasing organic traffic and conversions along the way.
Content Development
Don’t fill the void with fluff. Our copywriters and digital content strategists work together to create compelling, search-optimized material that engages audiences and strengthens your brand’s experience, expertise, authority and trustworthiness (E-E-A-T).
Landing Page Development & Web Updates
We believe the destination is just as important as the journey, which is why we work to develop new landing pages and/or edit existing web pages to ensure content is optimized. This also helps to produce a seamless customer experience.
Tracking Strategy & Implementation
Our conversion specialists develop and implement strategies to ensure the right activities are being tracked on your site so that we can accurately measure success and identify opportunities for improvement.
Performance Dashboard & Reporting
By comparing and analyzing data, we’ll monitor your online presence performance and make adjustments to produce better conversions and increased ROI. We provide you with a live dashboard to see your results in real time, too (in addition to our regular insight meetings with you).
Our Step-By-Step Process
Marketing is nearly impossible when you’re going at it alone. That’s why our workflow prioritizes collaboration between our team and yours. With a dedicated team of experts focused on your brand, marketing in a silo is a thing of the past.
Diagnose
Our team of experts works with you to understand your brand’s unique value proposition, your audience and your online presence goals. Through an in-depth assessment of your existing digital presence, we determine your biggest areas of opportunity for improvement.
Strategize
Based on your brand’s online presence analysis, we prioritize your next steps and determine the strategies to help meet your goals. Whether it’s optimizing your existing website or creating something new, we act as your guide to building your online presence.
Execute
Our online presence specialists will create and implement deliverables custom-fit for your business. From local listing management and technical fixes, to implementing optimized, search-worthy content to improve your rankings, there are no one-size-fits-all solutions here.
Analyze
By analyzing the data, we identify trends and opportunities, allowing us to fine-tune your online presence strategies and optimize your digital marketing efforts. With a deep understanding of your brand's performance metrics, we help you make data-driven decisions that drive meaningful results.
Step 1: Diagnose
Diagnose
Our team of experts works with you to understand your brand’s unique value proposition, your audience and your online presence goals. Through an in-depth assessment of your existing digital presence, we determine your biggest areas of opportunity for improvement.
Step 2: Strategize
Strategize
Based on your brand’s online presence analysis, we prioritize your next steps and determine the strategies to help meet your goals. Whether it’s optimizing your existing website or creating something new, we act as your guide to building your online presence.
Step 3: Execute
Execute
Our online presence specialists will create and implement deliverables custom-fit for your business. From local listing management and technical fixes, to implementing optimized, search-worthy content to improve your rankings, there are no one-size-fits-all solutions here.
Step 4: Analyze
Analyze
By analyzing the data, we identify trends and opportunities, allowing us to fine-tune your online presence strategies and optimize your digital marketing efforts. With a deep understanding of your brand’s performance metrics, we help you make data-driven decisions that drive meaningful results.
FAQs
Why is my brand’s online presence important?
We’ve found that marketers are often working diligently to develop unique and impactful web content, but without active online presence management, digital consumers may have little to no visibility of the products and services your brand offers and may choose a competitor who ranks higher in search results.
Another main advantage is that, unlike paid media which stops producing results immediately when turned off, SEO and other online presence activities provide ongoing results and help to make the most of your marketing budget in the long run.
What are some common SEO mistakes to avoid?
SEO is more than just adding keywords to your website. It takes understanding of technical site health, implementing content best practices and staying up-to-date with the ever changing search landscape to avoid what could turn into costly oversights. Some common SEO mistakes to avoid include:
- Creating duplicate content
- Not optimizing title tags, meta descriptions & images
- Keyword stuffing
- Not optimizing your site for mobile
- Ignoring broken URLs, images & videos
A search engine optimization agency like BBR has the resources and expertise to make sure mistakes like these are avoided.
What is on-page versus off-page SEO?
Also called on-site SEO, on-page SEO refers to the optimization of content on your website. This includes your title tags, meta descriptions, headers, body copy, images and all other pieces of content. It also includes optimizing the technical health of your website, or technical SEO.
Off-page or off-site SEO refers to optimizing your online presence outside of your website. This could include optimizing your Google Business Profile and other online listings or niche directories, building backlinks and increasing engagement on social media.
Both on-page and off-page SEO are necessary to having a well-rounded and effective online presence.
What is included in BBR’s monthly online presence management services?
Our monthly online presence services may include:
- Keyword research
- Competitive analysis
- Technical SEO audit & optimization
- Optimization of existing on-page content
- Blog and/or new page content development
- Local SEO support & listing optimization, including Google Business Profile
- Internal linking & navigation support
- External link building support
- On-page user experience optimization
- Conversion rate optimization
- Structured data development & implementation
- Site speed & performance monitoring & recommendations
What is the value of a Digital Diagnostic™?
BBR’s Digital Diagnostic™ provides an in-depth analysis of your existing digital properties and marketing strategies, such as your website, social media profiles, email marketing and more. Through this process, we are able to provide our partners with a prioritized list of recommendations for improvement so that your investments can yield better results. Because our monthly services are designed to consistently deliver work over a period of time, completing the Digital Diagnostic™ beforehand increases efficiency and effectiveness so that we can get to work developing your online presence strategy and making enhancements to your brand’s performance in the digital space.
Featured Case Study
Coburn Supply Company
Online Presence
Home Services
Coburn Supply Company is a nearly 90-year-old brand located throughout the Southeast region of the United States which needed a fresh online approach to better engage with today’s digitally inclined B2B and B2C audiences. To address these challenges, our team implemented an SEO-forward web strategy that reimagined the customer’s digital journey, driving traffic to store locations and increasing overall sales.
Don’t Just Take Our Word For It
See what our partners are saying about us.
“BBR Creative has done a tremendous job with enhancing our visibility online and increasing calls and appointments booked at our locations across our footprint. We now have the ability to use online tools to support our local brick & mortar stores in a way that we never have before. The work they’ve done since we began this effort has impacted our business positively and will continue to drive us forward to our goals.”
“BBR has taken LogoJET to the next level with our online presence. They are constantly working to ensure we put our best digital foot forward and that our content is engaging and optimized for our ideal customer. They feel like a natural extension of our team, and we wouldn’t be as successful in our digital efforts without them. The initiatives their team have executed have brought fresh ideas and ultimately, new leads into our sales funnel.”
Let’s chat. We’d love to help.
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